EVALUATION: Question 4

Who Would Be The Audience For Your Media Product?

Our Media product was filmed and directed by teenagers, with teenage and young adult actors, making the age-range for involvement between 17-25.
The target audience, therefore, would be teenagers and young adults, for the most part because the film was centered around that age group. This would appeal, as it is specified to them, giving them a greater reason to support the protagonists. Out target audience, as shown in the evidence from our survey, is 17-20 year olds, so it is likely these will be the group more likely to watch the film.

However it is also likely that adults may enjoy our product, it is designed for those of 15 years or over. The use of action and violence, not to mention horror, may be viewed by anyone who enjoys the type of film.

We decided on the gender of our characters through the results of our target audience research. We found that there was an even split in the preference of gender in the main characters. In order to suit their desires, we had both male and female protagonists, although the male is shown to not survive the attack.
The conclusion I draw from this is that our audience could be either gender, and so we have targeted both.

Our target audience sees both the cast and the directors as important parts. We made casting an integral part, therefore, so that we could correctly choose actors who would fit the parts, meanwhile fulfilling the selected criteria.